Advent Calendar
This project included two different parts:
Part one: The first phase of this project involved coordinating with editorial staff to create an engaging, downloadable Advent calendar for families. Each week of the calendar includes daily literature along with weekly card-making crafts for two different difficulty levels.
Part two: In order to promote the Advent calendar to constituents, an excerpt of the calendar was showcased in the organizational magazine Focus on the Family. Additionally, web ads were utilitzed to attract constituents to this new resource.
Client: Focus on the Family
Format: PDF, magazine article, web ads
Dimensions: Various
Tools Used: InDesign, Lightroom, Photoshop,
part one: advent calendar
Advent calendar: Cover
Advent calendar: Table of contents
Advent calendar: Literature sample
Advent calendar: Week opener
Advent calendar: Card-making (easy version) sample
Advent calendar: Card-making (advanced version) sample
part two: advent calendar promotional marterials
Excerpt of advent calendar published in Focus on the Family magazine
Web ad-mobile
Web ad